Gaining a Competitive Edge Through a Unique Selling Proposition
Today’s consolidated medtech supply chain reflects the preferences of its largest customers.
The rise of massive contract manufacturers is a challenge for smaller, more specialized CMs seeking a direct relationship with major OEMs. It often seems the “big guys” have first opportunity on the largest, longest-running, and most profitable programs solely on account of their size, whereas smaller contract manufacturers have an affordable but challenging option to compete. It involves embracing market analysis and developing a Unique Selling Proposition.
